December 2008
5 posts
8 Signs That Apple Customers Are No Longer Special
(Originally published 12/22/08 at Wired.com)
Remember when Apple customers felt hip?
There was a time when a glowing Apple logo symbolized radical nonconformity. Being part of a miniature customer base was, to Mac users, like being a member of a holier-than-thou, secret society — a “Cult of Mac,” if you will. But when Apple’s ecosystem grew beyond notebooks and desktops to...
Jobs Won't Appear at Macworld — 2009 to Be Apple's...
(Originally published 12/16/08 at Wired.com)
Apple announced Tuesday that Macworld 2009 will be the last Macworld show the corporation will attend. Steve Jobs won’t be appearing, either, which once again raises questions about the CEO’s health.
“Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of...
Rumor: New Mac Mini Coming to Macworld 2009
(Originally published 12/15/08 at Wired.com)
Apple will launch an upgrade to its low-end desktop, the Mac Mini, at January’s Macworld Expo in San Francisco, according to an Apple corporate employee who contacted Wired.com.
The source, who wished to remain anonymous (to keep his job), could not disclose details about the Mac Mini other than its upcoming announcement at Macworld Expo,...
Hack of the Clones: Why Apple Can't Stop the...
(Originally published 12/12/08 at Wired.com)
Just hours after announcing plans to sell a high-end Mac clone, niche electronics reseller EFIX USA changed course in order to avoid a nasty legal confrontation with Apple.
“We certainly don’t want to get into a legal battle that’s over a couple thousand dollars,” an EFIX USA spokesman said. “Potentially Apple could...
Gadgets, Games Help Musicians Offset Declining...
(Originally published 12/10/08 at Wired.com)
As album sales continue to decline, gadgets and games may help ensure the survival of the music business. Indeed, the most tech-savvy bands are already recording songs for distribution exclusively through new channels opened up by the iPhone, the Xbox 360 and the PlayStation 3.
“I don’t really look at the last 10 years of music business...